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A to Z: Infinity Classics International

Posted on 08 February 2016

 

Esty Breier, Infinity Classics
Infinity Classics is a global manufacturer and distributer of legwear for Women’s, Men’s and Kids. Joe Steinberg is the proprietor and president of this third generation hosiery business. The company has built many brands and are globally recognized as a leader in the legwear industry, supplying all channels of distribution, understanding quality and service, always staying a step ahead and bringing newness, innovation and up to date fashion.

 

Accessories caught up with Esty Breier, Director of Sales, Design, Merchandising and Sourcing, to discuss the company’s past, present and future.

How long have you been with the company? 10 years

 

MeMoi sheer hosiery by Infinity Classics
What is a typical day like for you? While leading a team of sales, design, product developing and sourcing, challenges arise daily. Problem solving, planning, and reviewing are all part of my daily routine. We are blessed with an amazing team and being organized and setting priorities has carried us through. We strive to satisfy our customers/partners and that’s the key to our success.

 

What is your favorite part of the industry? Sales is a thrill and design is my passion. Seeing sales soar and buyers loving the product is a great combination.

What have been some of the biggest challenges in the market lately? Keeping up with the constant changes in the industry and not losing focus.

What’s new at Infinity Classics in terms of product, brands, licenses, niches, etc. There is always a lot of excitement and action going on. We are launching our Legmogu’e brand for fall 2015-16. It is a high end luxurious line–catering to the “luxury Maven”–and it has been very well received. We have also expanded our Private Label portfolio, and with that have broadened our design team to help keep up with the company’s growth.

 

Has this opened up any new retail areas? Our product is unique and the quality is superb. People try to find us, this brand had opened a lot of new doors for us.

 

Which designers/runway fashion shows have been most influential for you lately? I have been following many designers, runway shows and trend forecasting, but our brand is designed independently. We are trend setters not followers!

How do you use social media and how has it helped your brand? Social media has become part of our day to day life. Facebook, Pinterest, Instagram are musts in today’s cyber world.

Where else do you get your inspiration? Nature, I am faciantad by nature. MeMoi is all about colors and nature is where it all originates from, all shades of color imaginable are found in the ocean, forest, mountains, deserts, birds, animal , seasonal and countless fruits, vegetable etc. the list goes on and never ending, and all so fascinating and inspiring.

 

In terms of styling, what are you focusing on for the Fall/Holiday season?  Retro 1970’s bohemian, romantic and feminine openwork and lace. Sophisticated glam, luxurious brocades, nostalgic folk, graphic black-and-white patterns and Breton stripes.

 

What are the directions for Spring 2016? Tribal, geometric, sheer and color blocking.

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