A to Z: Infinity Classics International
Posted on 08 February 2016
Accessories caught up with Esty Breier, Director of Sales, Design, Merchandising and Sourcing, to discuss the company’s past, present and future.
How long have you been with the company? 10 years
What is your favorite part of the industry? Sales is a thrill and design is my passion. Seeing sales soar and buyers loving the product is a great combination.
What have been some of the biggest challenges in the market lately? Keeping up with the constant changes in the industry and not losing focus.
What’s new at Infinity Classics in terms of product, brands, licenses, niches, etc. There is always a lot of excitement and action going on. We are launching our Legmogu’e brand for fall 2015-16. It is a high end luxurious line–catering to the “luxury Maven”–and it has been very well received. We have also expanded our Private Label portfolio, and with that have broadened our design team to help keep up with the company’s growth.
Which designers/runway fashion shows have been most influential for you lately? I have been following many designers, runway shows and trend forecasting, but our brand is designed independently. We are trend setters not followers!
How do you use social media and how has it helped your brand? Social media has become part of our day to day life. Facebook, Pinterest, Instagram are musts in today’s cyber world.
Where else do you get your inspiration? Nature, I am faciantad by nature. MeMoi is all about colors and nature is where it all originates from, all shades of color imaginable are found in the ocean, forest, mountains, deserts, birds, animal , seasonal and countless fruits, vegetable etc. the list goes on and never ending, and all so fascinating and inspiring.
What are the directions for Spring 2016? Tribal, geometric, sheer and color blocking.